Can you work with our existing CRM and sequencer?

Yes. We integrate with Salesforce, HubSpot, Outreach, Salesloft, Apollo, Smartlead, and most major tools. If you have a custom CRM, we build connectors to it.

How do you handle deliverability?

Domain warming, sender-reputation monitoring, suppression-list automation, and conservative send caps from day one. We've never gotten a client's domain blacklisted.

What about GDPR and CAN-SPAM?

Built in: opt-out automation, suppression lists, regional sender selection, and audit logs. Outreach to EU contacts goes through GDPR-compliant patterns by default.

Can this work for ABM and enterprise sales?

Yes — that's actually where engineered infrastructure pays off most. Intent-based triggers, account-level orchestration, and multi-threaded sequences are a core part of what we build.

Lead Generation

For revenue teams whose sourcing, enrichment and CRM work is still manual

Pipeline infrastructure that scales without headcount

Q: Do you guarantee leads or pipeline?

We guarantee the infrastructure — pipelines, dashboards, and tooling that operate reliably. Leads themselves depend on offer, segment, and market, so we set targets in scoping and iterate against them.

Enrichment, scoring, outbound and revenue analytics engineered as a system — not a stack of point tools.

Scope a project

See the proof

Enrichment run · 340 inbound leads

48 A-tierSimulated

CompanySizeStackIntentICPNext

Northwind1,200SFDC · SnowflakeHiring RevOps0.86Sequenced

Harbor Health3,400Epic · AzurePricing ×30.79Sequenced

Meridian850GuidewireGuide download0.71Held · SDR

Bluepeak140HubSpot—0.34Nurture

340

sourced

313

unique

A-tier

approved to send

Held for SDR review

Avg. ICP score (A-tier)

0.78

Deliverability

> 95%

First touch SLA

< 24h

A human approves every change the AI proposes.

50+
Production systems shipped
97%
Client retention
24h
Lead-to-first-touch target
4–8 wk
Typical time to production

Numbers link to the case study they come from. Company-level numbers are across all engagements.

What we build

Lead Generation Infrastructure, in three parts

Revenue & ops teams scaling outbound past what spreadsheets and Zapier can hold together.

01Enrichment
02Outbound
03Revenue analytics

01Enrichment AI does this

Raw lists into scored, qualified pipeline

Multi-source enrichment, validation and ICP scoring — deduplicated and normalised straight into your CRM.

Multi-source dataFirmographic, technographic and intent signals merged and cleaned.
ICP scoringModels rank every lead so reps work the best first.

02Outbound AI does this

Automated outbound with deliverability built in

Multi-channel sequencing, domain warming, inbox rotation and send scheduling that keep pipeline full.

Multi-channel sequencesEmail, LinkedIn and phone with smart timing and personalisation.
DeliverabilitySPF/DKIM/DMARC, warming and rotation.

03Revenue analytics

Pipeline, attribution and forecast in one view

Stage velocity, conversion, multi-touch attribution and forecasting across segments.

Pipeline trackingReal-time stages and ML-assisted forecasting.
AttributionFirst touch to closed-won across every channel.

How it runs

Scope in a week, ship in sprints

Every stage produces something you can hand to procurement, audit or your board. Violet is AI-assisted; orange is a human gate.

Stage 01

Revenue funnel audit

Map every step from source → enrichment → outreach → conversion. Identify the leak points, data drops, and manual stitching that kill conversion.

Funnel map
Conversion-by-stage
Tech-stack audit
Leak diagnosis

run.log · engagement

A human approves every change the AI proposes.

Lead enrichment pipeline. Multi-source enrichment with confidence scoring and fallback. Apollo, Clearbit, ZoomInfo, custom scrapers — whichever fits the segment.

Dedup & match engine. Fuzzy-match across email, company, and intent signals. Stops duplicate outreach embarrassments before they hit prospects.

Sequencing & signal triggers. Behavioral-trigger sequences (job change, funding, hiring signals, intent data) routed to the right rep automatically.

CRM automation. Two-way sync with Salesforce, HubSpot, or custom CRM. Idempotent — runs again don't corrupt data.

Revenue dashboard. Pipeline by source, conversion by stage, cohort retention, and CAC payback — refreshed in real time.

Compliance & deliverability. GDPR/CAN-SPAM compliant by design, sender-reputation monitoring, suppression lists, and unsubscribe automation.

Stack

Boring, durable tools by default

Cutting-edge only where it earns its keep. What typically ships in this kind of engagement.

Enrichment
ApolloClearbitZoomInfoHunterCustom scrapersCognism
Signal & intent
6senseBomboraClearbit RevealCommon RoomG2 Buyer Intent
Sequencer & outreach
OutreachSalesloftSmartleadInstantlyApollo Sequences
CRM
SalesforceHubSpotAttioClose
Reporting
Snowflake + HexLookerMetabasedbt

Case study

Data platformSeries B SaaS

A unified data platform for a high-growth SaaS company

Real-time ingestion from 15+ sources into a Snowflake warehouse, dbt models and executive dashboards with sub-200 ms queries.

2.4M

Records processed daily

Read the case

“The team went far beyond the initial scope — bringing not just impressive technical execution, but genuine strategic thinking to every decision. They anticipated challenges before they surfaced.”

Kareem Abukhadra

Founder, Relentless

Pairs with

What usually ships alongside lead generation infrastructure

Questions

Before you email us

The things buyers ask on the first call.

We guarantee the infrastructure — pipelines, dashboards, and tooling that operate reliably. Leads themselves depend on offer, segment, and market, so we set targets in scoping and iterate against them.

Scope your Lead Generation Infrastructure project with a senior engineer.

Projects start at $20,000. Typical timeline 4–8 weeks. Reply within 24 hours.

Scope a project

See the case studies

50+
Production systems shipped
97%
Client retention
4–8 wk
Typical time to production
24h
Reply from a senior engineer